In 2024, TikTok accounts produced content of 42.7 seconds length on average. This represents an increase compared to the previous year, when the average video on TikTok was 39 seconds long. As TikTok tests long-form video content on its platform, internet users in the United States have reported the Chinese-developed platform as their favorite app to watch short-form video.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The study analyzed a total of 91,840 accounts and over 1.12 million videos.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
