In 2024, TikTok accounts with up to 500 followers had a reach of over 2,665 users, up by over 600 percent compared to 2023. At the same time, accounts that had over 50,001 followers reported a reach of almost 71,000 users, an increase compared to the 47,000 users reached in 2023.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The study analyzed a total of 91,840 accounts and over 1.12 million videos.
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: over 50,001 followers.
According to the source: "reach refers to how many users saw your content appear on their feeds."
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Basic Account
Starter Account
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Professional Account
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Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
