Between February and April 2024, Shopee was the leading e-commerce platform based on traffic share in Vietnam, accounting for 76 percent of the share of traffic. With 11 percent of the traffic share within the same period, Lazada ranked second among e-commerce platforms in the country.
Share of traffic of e-commerce market in Vietnam as of April 2024, by platform
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of traffic of e-commerce market in Vietnam as of April 2024, by platform
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
TMO Group. (May 30, 2024). Share of traffic of e-commerce market in Vietnam as of April 2024, by platform [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/
TMO Group. "Share of traffic of e-commerce market in Vietnam as of April 2024, by platform." Chart. May 30, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/
TMO Group. (2024). Share of traffic of e-commerce market in Vietnam as of April 2024, by platform. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/
TMO Group. "Share of Traffic of E-commerce Market in Vietnam as of April 2024, by Platform." Statista, Statista Inc., 30 May 2024, https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/
TMO Group, Share of traffic of e-commerce market in Vietnam as of April 2024, by platform Statista, https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/ (last visited February 21, 2025)
Share of traffic of e-commerce market in Vietnam as of April 2024, by platform [Graph], TMO Group, May 30, 2024. [Online]. Available: https://www.statista.com/statistics/1485192/vietnam-share-of-e-commerce-traffic-by-platform/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
