Share of traffic of e-commerce in Vietnam 2024, by platform

Published by Statista Research Department, Nov 11, 2024

Between February and April 2024, Shopee was the leading e-commerce platform based on traffic share in Vietnam, accounting for 76 percent of the share of traffic. With 11 percent of the traffic share within the same period, Lazada ranked second among e-commerce platforms in the country. 

Share of traffic of e-commerce market in Vietnam as of April 2024, by platform

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Release date

May 2024

Region

Vietnam

Survey time period

February to April 2024

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Statistics on " E-commerce platforms in Vietnam "

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Other statistics that may interest you E-commerce platforms in Vietnam

Overview

6

Key figures

7

Shopee

6

TikTok Shop

4

Lazada

4

Tiki

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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