Netflix's lower-cost ad-supported plan reached 40 million monthly active users globally in May 2024, marking an increase of 17 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.
Number of monthly active ad-supported users of Netflix worldwide in January and May 2024
(in millions)
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CNBC. (May 15, 2024). Number of monthly active ad-supported users of Netflix worldwide in January and May 2024 (in millions) [Graph]. In Statista. Retrieved October 28, 2024, from https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
CNBC. "Number of monthly active ad-supported users of Netflix worldwide in January and May 2024 (in millions)." Chart. May 15, 2024. Statista. Accessed October 28, 2024. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
CNBC. (2024). Number of monthly active ad-supported users of Netflix worldwide in January and May 2024 (in millions). Statista. Statista Inc.. Accessed: October 28, 2024. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
CNBC. "Number of Monthly Active Ad-supported Users of Netflix Worldwide in January and May 2024 (in Millions)." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
CNBC, Number of monthly active ad-supported users of Netflix worldwide in January and May 2024 (in millions) Statista, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/ (last visited October 28, 2024)
Number of monthly active ad-supported users of Netflix worldwide in January and May 2024 (in millions) [Graph], CNBC, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/