Market share of health supplements SEA 2024, by category

Published by Statista Research Department, Aug 14, 2024

As of April 2024, nutrition supplements accounted for 40 percent of the market share of health supplements in Southeast Asia. Nutritional supplements include supplements for digestive health, probiotics, or weight management. Overall, they were preferred in Vietnam, Malaysia, and Singapore, while beauty supplements led the market in the Philippines.

Market share of health supplements in Southeast Asia as of April 2024, by category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

July 2024

Region

Asia, APAC

Survey time period

April 2024

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.


Health supplements sold on Southeast Asian e-commerce platforms were divided into five categories based on industry classifications and e-commerce market categories. The categories are as follows:

Nutritional Supplements: digestive health, probiotics, weight management, etc.;
Beauty Supplements: collagen, antioxidants, etc.; 
General Health Supplements: vitamins, minerals, amino acids, multivitamins, etc.; 
Specialty Supplements: bone and joint health, cardiovascular health, etc.; 
Herbal Supplements: 88 types of herbal supplements such as caffeine, stevia, etc.

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty and personal care e-commerce in Latin America "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care e-commerce in Latin America

Market overview

7

Category popularity

6

Brazil

6

Mexico

7

Chile and Argentina

6

Further Content: You might find this interesting as well

Topics

Cosmetics market in PolandUnileverL'OréalProcter & GambleBeiersdorf
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu