As of April 2024, nutrition supplements accounted for 40 percent of the market share of health supplements in Southeast Asia. Nutritional supplements include supplements for digestive health, probiotics, or weight management. Overall, they were preferred in Vietnam, Malaysia, and Singapore, while beauty supplements led the market in the Philippines.
July 2024
Asia, APAC
April 2024
Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.
Health supplements sold on Southeast Asian e-commerce platforms were divided into five categories based on industry classifications and e-commerce market categories. The categories are as follows:
Nutritional Supplements: digestive health, probiotics, weight management, etc.;
Beauty Supplements: collagen, antioxidants, etc.;Â
General Health Supplements: vitamins, minerals, amino acids, multivitamins, etc.;Â
Specialty Supplements: bone and joint health, cardiovascular health, etc.;Â
Herbal Supplements: 88 types of herbal supplements such as caffeine, stevia, etc.
* For commercial use only
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Starter Account
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Professional Account
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Market overview
Category popularity
Brazil
Mexico
Chile and Argentina
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
