In 2024, a significant share of 96 percent of Gen Z internet users in the United States watched digital videos. The share of online Gen Z video viewers is expected to witness a marginal increase by 2027, reaching approximately 96.8 percent of the total internet users in this demographic group. As of July 2023, the most popular social media activity among Gen Z users in the U.S. was watching short videos.
Share of Gen Z digital video viewers in the United States from 2024 to 2027
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Insider Intelligence. (June 6, 2024). Share of Gen Z digital video viewers in the United States from 2024 to 2027 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/
Insider Intelligence. "Share of Gen Z digital video viewers in the United States from 2024 to 2027." Chart. June 6, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/
Insider Intelligence. (2024). Share of Gen Z digital video viewers in the United States from 2024 to 2027. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/
Insider Intelligence. "Share of Gen Z Digital Video Viewers in The United States from 2024 to 2027." Statista, Statista Inc., 6 Jun 2024, https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/
Insider Intelligence, Share of Gen Z digital video viewers in the United States from 2024 to 2027 Statista, https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/ (last visited December 23, 2024)
Share of Gen Z digital video viewers in the United States from 2024 to 2027 [Graph], Insider Intelligence, June 6, 2024. [Online]. Available: https://www.statista.com/statistics/1484940/digital-video-viewers-gen-z-us/
