Share of Gen Z online video viewers in U.S. 2024-2027

Published by Statista Research Department, Sep 2, 2024

In 2024, a significant share of 96 percent of Gen Z internet users in the United States watched digital videos. The share of online Gen Z video viewers is expected to witness a marginal increase by 2027, reaching approximately 96.8 percent of the total internet users in this demographic group. As of July 2023, the most popular social media activity among Gen Z users in the U.S. was watching short videos.

Share of Gen Z digital video viewers in the United States from 2024 to 2027

CharacteristicShare of internet users
2024 96%
2025* 96.2%
2026* 96.5%
2027* 96.8%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of internet users96%96%96.2%96.2%96.5%96.5%96.8%96.8%20242025*2026*2027*
0%20%40%60%80%100%120%

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Release date

June 2024

Region

United States

Survey time period

February 2024

Special properties

Internet users born between 1997 and 2012

Supplementary notes

*Forecast

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Usage overview

5

Television and video

8

Music and radio

5

Printed media

8

Online gaming

5

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