As of July 2023, short videos were the most favourite social media activity among Generation Z adults in the United States, as more than 60 percent of respondents reported to have watched them. Conversely, approximately 43 percent of Gen Z adults watched livestream videos. Internet users in the United States liked to watch short videos on different platforms, but TikTok was the most popular.
Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023
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Insider Intelligence. (May 29, 2024). Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/
Insider Intelligence. "Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023." Chart. May 29, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/
Insider Intelligence. (2024). Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/
Insider Intelligence. "Share of Gen Z Internet Users in The United States Who Performed Selected Social Media and Online Video Activities as of July 2023." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/
Insider Intelligence, Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023 Statista, https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/ (last visited August 24, 2024)
Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023 [Graph], Insider Intelligence, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1484893/gen-z-social-media-and-video-activities-us/