Social media and video activities among Gen Z in the U.S. 2023

Published by Statista Research Department, Jan 23, 2025

As of July 2023, short videos were the most favourite social media activity among Generation Z adults in the United States, as more than 60 percent of respondents reported to have watched them. Conversely, approximately 43 percent of Gen Z adults watched livestream videos. Internet users in the United States liked to watch short videos on different platforms, but TikTok was the most popular.

Share of Gen Z internet users in the United States who performed selected social media and online video activities as of July 2023

CharacteristicShare of respondents
Watching short videos (<90 seconds) 61.6%
Watching stories 56.7%
Direct messaging 53.3%
Watching long-from videos (90+ seconds) 53.1%
Watching livestream videos 42.8%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents61.6%61.6%56.7%56.7%53.3%53.3%53.1%53.1%42.8%42.8%Watching short videos (<90 seconds)Watching storiesDirect messagingWatching long-from videos (90+ seconds)Watching livestream videos
0%10%20%30%40%50%60%70%

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Source

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Release date

May 2024

Region

United States

Survey time period

July 2023

Age group

15-26 years

Special properties

among monthly social media users aged 15 to 26; only five out of top eight responses shown

Supplementary notes

The original question was phrased by the source as follows: "Which activities do you do on social media platforms. Select all that apply."

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