Based on 2023 estimates, Shopee was the largest e-commerce platform in the Philippines, holding 54 percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated 16 percent of the market.
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Everything on "E-commerce in the Philippines" in one document: edited and divided into chapters, including detailed references.
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Overview
Key indicators
Key segments
Demographics
Leading platforms
Payment methods
Shopping behavior
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