Based on 2023 estimates, Shopee was the largest e-commerce platform in the Philippines, holding 54 percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated 16 percent of the market.
Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value
(GMV)
According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders.
Estimates were calculated based on on-the-ground sources such as platforms, merchants/brands, logistics players, enablers, and stakeholders.
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Momentum Works. (August 6, 2024). Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works. "Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV) ." Chart. August 6, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works. (2024). Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV) . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works. "Leading E-commerce Platforms in The Philippines in 2023, by Share of Gross Merchandise Value (Gmv) ." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
Momentum Works, Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV) Statista, https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/ (last visited October 02, 2024)
Leading e-commerce platforms in the Philippines in 2023, by share of gross merchandise value (GMV) [Graph], Momentum Works, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1484891/gmv-share-of-major-e-commerce-platforms-philippines/
