Off-site retail media ad types used by advertisers in Europe 2024

Published by Statista Research Department, Aug 14, 2024

During a 2024 survey carried out in Europe, 44 percent of responding advertisers said they invested in off-site video retail media advertising. The most commonly used ad format were social ads, invested in by 60 percent of respondents. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Off-site retail media advertising types invested in by advertisers in Europe as of May 2024

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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