In a survey on social commerce conducted by YouGov among Singaporean consumers in August 2023, 52 percent of respondents respectively stated that price and discounts were the two most important factors that would encourage them to shop on social media platforms. The least important deciding factor among Singaporean respondents was social media influencer endorsement, with 12 percent of those surveyed stating they would shop on social media because of that.
Leading factors that would entice people to shop on social media in Singapore as of August 2023
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YouGov. (November 28, 2023). Leading factors that would entice people to shop on social media in Singapore as of August 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/
YouGov. "Leading factors that would entice people to shop on social media in Singapore as of August 2023." Chart. November 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/
YouGov. (2023). Leading factors that would entice people to shop on social media in Singapore as of August 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/
YouGov. "Leading Factors That Would Entice People to Shop on Social Media in Singapore as of August 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/
YouGov, Leading factors that would entice people to shop on social media in Singapore as of August 2023 Statista, https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/ (last visited December 22, 2024)
Leading factors that would entice people to shop on social media in Singapore as of August 2023 [Graph], YouGov, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1484824/singapore-reasons-encouraging-people-to-shop-on-social-media/
