As of 2023, Upstox, an investment platform invested in by Indian cricketer, Shikhar Dhawan, was the leading celebrity-backed unicorn in India, with a valuation of three billion U.S. dollars. Among the leading six unicorns surveyed, five were invested in by cricketers. MyGlamm and Digit Insurance saw investments from Bollywood actresses Shraddha Kapoor and Anushka Sharma, respectively. The unicorns covered various categories that included used-car retail, cosmetics, online gaming, investment, and insurance.
Leading celebrity-backed unicorns in India as of 2023, by valuation
(in billion U.S. dollars)
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India Today. (January 10, 2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars)." Chart. January 10, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. (2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading Celebrity-backed Unicorns in India as of 2023, by Valuation (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today, Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/ (last visited December 30, 2024)
Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph], India Today, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
