As of 2023, Upstox, an investment platform invested in by Indian cricketer, Shikhar Dhawan, was the leading celebrity-backed unicorn in India, with a valuation of three billion U.S. dollars. Among the leading six unicorns surveyed, five were invested in by cricketers. MyGlamm and Digit Insurance saw investments from Bollywood actresses Shraddha Kapoor and Anushka Sharma, respectively. The unicorns covered various categories that included used-car retail, cosmetics, online gaming, investment, and insurance.
Leading celebrity-backed unicorns in India as of 2023, by valuation
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India Today. (January 10, 2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars)." Chart. January 10, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. (2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading Celebrity-backed Unicorns in India as of 2023, by Valuation (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today, Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/ (last visited August 24, 2024)
Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph], India Today, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/