Satisfaction with the quality of RMNs in Europe 2024

Satisfaction with the quality of retail media networks (RNMs) among advertisers in Europe as of May 2024

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Statistic: Satisfaction with the quality of retail media networks (RNMs) among advertisers in Europe as of May 2024
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Source

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In cooperation with

IAB Europe

Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

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Christof Baron
CEO, MindShare Germany

Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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