Frequency of buying fashion items in Japan 2024, by gender

Published by C. Diep, Sep 15, 2024

Women made fashion purchases more often than men in a year, according to a survey conducted in July 2024. While 41 percent of female respondents bought fashion items at least once a month, the share was much smaller among men at 26 percent.

Frequency of buying fashion items in Japan as of July 2024, by gender

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Release date

August 2024

Region

Japan

Survey time period

July 8 to 10, 2024

Number of respondents

5,241 respondents

Age group

15-69 years

Special properties

mobile web survey among LINE users; only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "How often do you usually buy fashion items?" 

Fashion items in this case include clothing, shoes, hats, and accessories.

2,615 men and 2,626 women were surveyed for this question.

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Overview

5

Apparel

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Footwear

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Sportswear

4

Accessories

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Retail channels

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Major companies

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Shopping behavior

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Sustainable fashion

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Topics

Fashion industry in JapanBeauty industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in Japan
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