Preferred channels to purchase lip make-up products China 2024

Published by
Xin Ou,
Aug 13, 2024

According to a survey conducted in July 2024, nearly three fourths of respondents would buy lip makeup products via online shopping platforms such as Taobao, JD.com, and Pinduoduo. By contrast, only 34.5 percent of respondents would purchase lip color cosmetic products at cosmetics counters.

Most popular sales channels for lip color cosmetic products among consumers in China as of July 2024

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Source

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Release date

August 2024

Region

China

Survey time period

July 2024

Number of respondents

1,714 respondents

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*A Daigou is someone who offers overseas shopping assistance service.

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Topics

Cosmetics market in ChinaCosmetics industry in the U.S.E-Commerce in ChinaLuxury goods market in ChinaRetail industry in China
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