A survey conducted in North America in the second quarter of 2024 shows how luxury consumers interact with brands and services through social media. Around 57 percent of shoppers liked or recommended a brand to their acquaintances. Similarly, roughly 53 percent of high-end consumers followed a brand on social media.
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024
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Altiant. (June 30, 2024). Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. "Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024." Chart. June 30, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. (2024). Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services in North America in 2nd Quarter 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant, Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024 Statista, https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/ (last visited December 18, 2024)
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024 [Graph], Altiant, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
