A survey conducted quarterly in North America between 2022 and 2024 shows the share of shoppers who buy luxury brands and services using social media. When comparing the first quarter of 2022 to the second quarter of 2024, the purchases had a significant decrease, dropping from about 30 percent to roughly 21 percent. A peak in the usage of social media for this purpose happened in the second quarter of 2022, surpassing 30 percent, and it stayed below this figure for the rest of the analyzed quarters.
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Altiant. (June 30, 2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024." Chart. June 30, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. (2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in North America from Q1 2022 to Q2 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant, Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 Statista, https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/ (last visited December 18, 2024)
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 [Graph], Altiant, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
