A survey conducted quarterly in North America between 2022 and 2024 shows the share of shoppers who buy luxury brands and services using social media. When comparing the first quarter of 2022 to the second quarter of 2024, the purchases had a significant decrease, dropping from about 30 percent to roughly 21 percent. A peak in the usage of social media for this purpose happened in the second quarter of 2022, surpassing 30 percent, and it stayed below this figure for the rest of the analyzed quarters.
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024
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Altiant. (June 30, 2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024." Chart. June 30, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. (2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in North America from Q1 2022 to Q2 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant, Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 Statista, https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/ (last visited November 17, 2024)
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024 [Graph], Altiant, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
