A survey conducted quarterly in North America between 2022 and 2024 found that both surveyed genders are shopping less luxury items through social media than before. In the first quarter of 2022, around 32 percent of women purchased luxury brands and services via social platforms, while about 28 percent did the same in the second quarter of 2024. For men, this share dropped from approximately 28 to 11 percent during the same period. The third quarter of 2023 was a peak for women, when roughly two-fifths of them bought luxury products via social media, while the men had their peak in the first quarter of 2022.
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender
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Altiant. (June 30, 2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender." Chart. June 30, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/
Altiant. (2024). Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in North America from Q1 2022 to Q2 2024, by Gender." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/
Altiant, Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender Statista, https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/ (last visited December 18, 2024)
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024, by gender [Graph], Altiant, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1484661/northamerica-luxury-brands-consumers-purchase-gender-social-media/
