In 2024, users engaged more with the videos they watched on YouTube compared to the previous year. The number of average interactions on YouTube grew to 2.36 in the last measured year. This is an increase compared to 2023, when the number of comments, likes, and share on pieces of content hosted on YouTube was of approximately 2.1 interactions on average.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The source analyzed "118,505 YouTube channels and more than 10 million videos, including long-form videos and Shorts"
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Starter Account
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Professional Account
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Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
