Share of consumers who bought gifts online or in-store in Great Britain 2024, by age

Published by
D. Tighe,
Aug 14, 2024

In 2024, British consumers aged 25 to 64 were the most likely group to shop for gifts online. Those aged 65 and over were most likely to do their gift shopping mostly in stores.

Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group

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Release date

August 2024

Region

United Kingdom (Great Britain)

Survey time period

June 16, 2024

Number of respondents

between 1,974 and 2,042

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Respondents were asked whether they do their gift shopping online or in-store.

Respondents' answers were weighted such that they are statistically representative of the Great British adult population.

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