Sanrio's advertising expenses FY 2019-2023

Published by C. Diep, Aug 15, 2024

In fiscal year 2023, Sanrio spent over three billion Japanese yen on advertising, more than triple the amount spent in 2019. The Japanese consumer goods company designs and manufactures character goods based on their in-house brands, with Hello Kitty being one of their most successful intellectual property.

Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen)

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Release date

May 2024

Region

Japan

Survey time period

fiscal year 2019 to 2023; the company's fiscal years ended March 31 of each stated year

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of August 2024. 
Values have been rounded. 

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