In fiscal year 2023, Sanrio spent over three billion Japanese yen on advertising, more than triple the amount spent in 2019. The Japanese consumer goods company designs and manufactures character goods based on their in-house brands, with Hello Kitty being one of their most successful intellectual property.
Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023
(in billion Japanese yen)
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Advertising expenses in billion Japanese yen
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Sanrio. (May 14, 2024). Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/
Sanrio. "Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen)." Chart. May 14, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/
Sanrio. (2024). Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/
Sanrio. "Advertising Expenses of Sanrio Co., Ltd. from Fiscal Year 2019 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/
Sanrio, Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/ (last visited August 24, 2024)
Advertising expenses of Sanrio Co., Ltd. from fiscal year 2019 to 2023 (in billion Japanese yen) [Graph], Sanrio, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1484410/sanrio-advertising-expenses/