J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in product placement spending in the U.S. 2022-2023
In 2023, spending on product placement in the United States increased by approximately 11.9 percent, marking a deceleration after a growth rate of over 15 percent a year earlier. According to the same study, the U.S. product placement spending exceeded 16.5 billion U.S. dollars in 2023.
