Most influential political party ad India 2024, by generation

Published by
Tanushree Basuroy,
Aug 9, 2024

In an online survey conducted in May 2024, about 60 percent of Gen Z respondents in urban India reported that election advertisements from the Bharatiya Janata Party influenced them to vote for the party in the general election. Meanwhile, 37 percent of millennials indicated that ad campaigns from the Indian National Congress influenced their voting decision or changed their mind about voting for another party. Approximately three-quarters of the overall respondents reported seeing some form of political advertisement during the 18th general elections.

Most influential political party advertisement in India as of May 2024, by generation

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Release date

May 2024

Region

India

Survey time period

May 7 to 14, 2024

Number of respondents

1,021 respondents

Age group

18 years and older

Special properties

Urban population

Method of interview

Online survey

Supplementary notes

Survey question: Which party's ad campaigns have influenced you to cast a vote for them or change your mind about casting a vote for another party?

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Topics

Political advertising in IndiaPolitical advertising in the United StatesAdvertising industry in IndiaOnline political advertising in EuropePolitical parties in India
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