A survey conducted in the United States in 2024 shows what website features consumers think could negatively affect their image of a brand or retailer. Around 41 percent of shoppers perceived a brand or retailer's webpage in a negative light if it lacked customer support information. Similarly, about two-fifths of consumers would get a bad image of an e-commerce site if they had to use chatbots instead of conversing with human agents for customer support.
Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024
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Bizrate Insights. (April 1, 2024). Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/
Bizrate Insights. "Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024 ." Chart. April 1, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/
Bizrate Insights. (2024). Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024 . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/
Bizrate Insights. "Website Features Believed to Negatively Impact The Perception of a Brand or Retailer in The United States as of February 2024 ." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/
Bizrate Insights, Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024 Statista, https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/ (last visited January 09, 2025)
Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024 [Graph], Bizrate Insights, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1484315/shoppers-online-impact-negative-brand-features/
