Quarterly cart abandonment rate on mobile devices in Japan Q2 2022-Q2 2024

Published by C. Diep, Aug 12, 2024

The cart abandonment rate in Japan was the highest among shoppers accessing platforms with mobile devices. As of the second quarter of 2024, around 79 percent of online shopping baskets created on mobile devices did not result in completed orders.

Quarterly share of carts abandoned in online shopping on mobile devices in Japan from the 2nd quarter 2022 to 2nd quarter 2024

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Release date

July 2024

Region

Japan

Survey time period

Q2 2022 to Q2 2024

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanE-commerce in JapanRakuten
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