In 2022, France was the only country where Italian sounding products cost more than authentic Italian ones. In the country, imitation Italian products cost 66 percent more than actual ones. On the other hand, in Germany and the United Kingdom, Italian sounding products cost 69 percent less than authentic Italian ones.
Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022
Belgium, China, France, Germany, India, Luxembourg, Netherlands, Vietnam, Spain, Switzerland, United Kingdom
Survey time period
2022
Supplementary notes
The Italian sounding phenomenon consists in the use of names, geographic references, images, color combinations, and brands that evoke Italy on labels and packaging of non-Italian agri-food products.
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The European House – Ambrosetti . (June 12, 2024). Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . "Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022." Chart. June 12, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . (2024). Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . "Percentage Difference in Price between Italian Sounding and Authentic Italian Products Sold in Food Retail in Selected Countries Worldwide in 2022." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti , Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 Statista, https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/ (last visited November 19, 2024)
Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 [Graph], The European House – Ambrosetti , June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
