During a March 2023 survey among experienced marketers, 58 percent of the respondents in the United States said that social media had become an increasingly important source of information for business-to-business (B2B) customers. Meanwhile, 56 percent stated B2B audiences spent more time researching products and services online before purchasing.
Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023
The survey's n amounted to 204, spread across the United States, France, Germany, and the United Kingdom, but the source does not specify the number of respondents in the United States answering this specific question.
The source does not specify the type of the survey.
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Winterberry Group. (June 5, 2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023." Chart. June 5, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. (2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading Sources for Purchasing Decisions of Business-to-business (B2b) Audiences According to Experienced Marketers in The United States as of March 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group, Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/ (last visited October 02, 2024)
Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph], Winterberry Group, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
