In 2024, business-to-business (B2B) advertising and marketing spending in the United States amounted to an estimated 59.5 billion U.S. dollars. The annual value was projected to exceed 69 billion dollars by 2026.
Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026
(in billion U.S. dollars)
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Winterberry Group. (June 5, 2023). Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/
Winterberry Group. "Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars)." Chart. June 5, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/
Winterberry Group. (2023). Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/
Winterberry Group. "Business-to-business (B2b) Advertising and Marketing Spending in The United States from 2022 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/
Winterberry Group, Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/ (last visited December 03, 2024)
Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph], Winterberry Group, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1484178/us-b2b-advertising-marketing-spend/