Leading triggers for B2B tech marketers' content creation worldwide 2024

Published by Statista Research Department, Aug 19, 2024

During a 2024 survey conducted in five countries, half of the respondents listed research and website analytics as a trigger for business-to-business (B2B) technology marketers' content creation. Requests of public relations and field marketing ranked second with a share of 41 percent. Requests defined by their regional sales teams were named by 39 percent of the interviewees and rounded up the first three.

Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024

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Release date

August 2024

Region

Worldwide, Canada, France, Germany, United Kingdom, United States

Survey time period

as of June 2024

Number of respondents

450 respondents

Special properties

among marketing decision-makers from B2B and B2B2C tech companies

Supplementary notes

* This response garnered less than one percent of responses.

The source does not specify the date or the type of the survey. The date provided is the release date. 

Multiple answers were possible.

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Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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