During a 2024 survey conducted in five countries, half of the respondents listed research and website analytics as a trigger for business-to-business (B2B) technology marketers' content creation. Requests of public relations and field marketing ranked second with a share of 41 percent. Requests defined by their regional sales teams were named by 39 percent of the interviewees and rounded up the first three.
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Everything on "Content marketing worldwide" in one document: edited and divided into chapters, including detailed references.
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