During a 2024 survey conducted in five countries, half of the respondents listed research and website analytics as a trigger for business-to-business (B2B) technology marketers' content creation. Requests of public relations and field marketing ranked second with a share of 41 percent. Requests defined by their regional sales teams were named by 39 percent of the interviewees and rounded up the first three.
Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024
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MarketingCharts. (August 5, 2024). Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. "Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024." Chart. August 5, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. (2024). Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts. "Leading Triggers for Content Creation among Business-to-business (B2b) Technology Marketers Worldwide as of June 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/
MarketingCharts, Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/ (last visited August 24, 2024)
Leading triggers for content creation among business-to-business (B2B) technology marketers worldwide as of June 2024 [Graph], MarketingCharts, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1484174/triggers-b2b-technology-marketers-content-creation-worldwide/