In 2024, offline business-to-business (B2B) advertising and marketing spending in the United States amounted to an estimated 39.1 billion U.S. dollars. The annual value was projected to exceed 42 billion dollars by 2026.
Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026
(in billion U.S. dollars)
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Winterberry Group. (June 5, 2023). Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/
Winterberry Group. "Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars)." Chart. June 5, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/
Winterberry Group. (2023). Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/
Winterberry Group. "Business-to-business (B2b) Offline Advertising and Marketing Spending in The United States from 2022 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/
Winterberry Group, Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/ (last visited March 13, 2025)
Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph], Winterberry Group, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1484173/us-b2b-offline-advertising-marketing-spend/
