According to a survey conducted in December 2023, about three quarters of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.
Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation
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Attentive. (January 8, 2024). Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. "Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation." Chart. January 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. (2024). Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. "Share of Consumers Who Frequently or Occasionally Purchase on Impulse in The United States in 2023, by Generation." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive, Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/ (last visited December 21, 2024)
Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation [Graph], Attentive, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
