In 2023, about 55 percent of millennials in the United States said they were happy with the subscriptions they currently pay for. This was less than the country's average. Compared to the average of the United States, millennials were more keen on signing up for more memberships.
Subscription sentiment among millennials in the United States in 2023
Characteristic
Millennials
Total U.S.
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Numerator. (February 21, 2024). Subscription sentiment among millennials in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/
Numerator. "Subscription sentiment among millennials in the United States in 2023." Chart. February 21, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/
Numerator. (2024). Subscription sentiment among millennials in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/
Numerator. "Subscription Sentiment among Millennials in The United States in 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/
Numerator, Subscription sentiment among millennials in the United States in 2023 Statista, https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/ (last visited August 25, 2024)
Subscription sentiment among millennials in the United States in 2023 [Graph], Numerator, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1484086/millennial-attitudes-towards-subscriptions-usa/