Opinions on AR vs. traditional marketing materials in e-tail in U.S. 2024, by age

Published by Statista Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 found that all adult age groups believe that augmented reality (AR) gives a somewhat or much more accurate representation of products when compared to traditional images and descriptions of those items. Around a quarter of the group between the ages of 55 and 64 believe that AR and conventional marketing materials have the same effect, compared to only eight percent of those between the ages of 18 and 29. The group aged 18 to 29 was the most convinced that AR offers a more precise representation of goods than traditional images or descriptions. 

Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024, by age

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Release date

March 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

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