Reasons why consumers use AR when shopping online in the U.S. in 2024, by age

Published by Statista Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows what is or would be the motivation for different age groups of consumers to use (AR) when making e-commerce purchases. Online shoppers aged 18 to 54 use it the most to visualize how the products would look in their physical spaces before making a final decision. Those above the age of 55 opt for this technology to get a better idea of the product's size, color, or style before purchasing it. 

Main reasons why augmented reality (AR) is used in online retail in the United States in 2024, by age

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Release date

March 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Special properties

what motivates, or would motivate consumers to use AR features when shopping online

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

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Statistics on " XR in the United States "

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Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeXR: AR, VR, and the metaverse
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