According to data, in 2022 around 2.9 billion euros of Italian durum wheat pasta sold in food retail across ten countries worldwide were Italian sounding products. For extra-virgin olive oil, the Italian sounding market was valued at 1.9 billion euros.
Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category
Australia, Brazil, Canada, China, France, Germany, Japan, Netherlands, United Kingdom, United States
Survey time period
2022
Supplementary notes
The Italian sounding phenomenon consists in the use of names, geographic references, images, color combinations, and brands that evoke Italy on labels and packaging of non-Italian agri-food products.
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The European House – Ambrosetti . (June 12, 2024). Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . "Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category." Chart. June 12, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . (2024). Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . "Value of Italian Sounding Products in Food Retail in Selected Countries Worldwide in 2022 by Product Category." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti , Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category Statista, https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/ (last visited November 19, 2024)
Value of Italian sounding products in food retail in selected countries worldwide in 2022 by product category [Graph], The European House – Ambrosetti , June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1484056/value-of-italian-sounding-products-global-food-retail-by-product/
