In 2024, approximately two-thirds of online merchants reported they were currently using or planning to use generative AI in e-commerce fraud management in the next 12 months. Other AI/ML-driven fraud tools currently being used by merchants included positive behavior models (39 percent) and vendor-provided solutions (37 percent).
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Marlene Greenfield
Vice President, Hearst Magazines
Overview
Consumer experience
Attacks on merchants
Fraud management
Spotlight: United States
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Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
