According to data, in 2022 around 61 percent of Italian ragù products in food retail across ten countries worldwide were Italian sounding products while only 39 percent were authentic. On the other hand, for extra-virgin olive oil 57 percent of products were authentic while 43 percent were Italian sounding.
Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category
Australia, Brazil, Canada, China, France, Germany, Japan, Netherlands, United Kingdom, United States
Survey time period
2022
Supplementary notes
The Italian sounding phenomenon consists in the use of names, geographic references, images, color combinations, and brands that evoke Italy on labels and packaging of non-Italian agri-food products.
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The European House – Ambrosetti . (June 12, 2024). Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . "Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category." Chart. June 12, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . (2024). Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti . "Share of Italian Sounding and Authentic Italian Products in Food Retail in Selected Countries Worldwide in 2022 by Product Category." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/
The European House – Ambrosetti , Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category Statista, https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/ (last visited November 19, 2024)
Share of Italian sounding and authentic Italian products in food retail in selected countries worldwide in 2022 by product category [Graph], The European House – Ambrosetti , June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1484050/share-of-italian-sounding-products-global-food-retail-by-product/
