In 2023, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for less than five percent, a figure that is likely to grow considerably in the coming years.
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023
The source adds that the following sectors were included: baby, grocery, health & beauty, household, pet, electronics, home & garden, office, sports, tools & home improvement, and toys.
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Numerator. (February 21, 2024). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023." Chart. February 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. (2024). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of Total Consumer Packaged Goods and General Merchandise Sales by Generation in The United States in 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator, Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 Statista, https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/ (last visited December 22, 2024)
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 [Graph], Numerator, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
