In 2023, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for less than five percent, a figure that is likely to grow considerably in the coming years.
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source adds that the following sectors were included: baby, grocery, health & beauty, household, pet, electronics, home & garden, office, sports, tools & home improvement, and toys.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Numerator. (February 21, 2024). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023." Chart. February 21, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. (2024). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of Total Consumer Packaged Goods and General Merchandise Sales by Generation in The United States in 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
Numerator, Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 Statista, https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/ (last visited August 23, 2024)
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2023 [Graph], Numerator, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1484045/share-of-sales-by-generation-usa/
