Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024

Published by Statista Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows the main motivations for consumers to use augmented reality (AR) when making e-commerce purchases. Over six out of ten of the survey respondents answered that they would like to have an idea of how the products would look in their physical spaces before buying them, followed by around 58 percent being interested in having a better idea about the color, size, or style of the product before making a final decision.  

Main reasons why augmented reality (AR) is used in online retail in the United States in 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

August 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Special properties

what motivates, or would motivate consumers to use AR features when shopping online

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " XR in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you XR in the United States

Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

Further Content: You might find this interesting as well

Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeXR: AR, VR, and the metaverse
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.