Top product categories used in AR e-commerce in the U.S. 2024, by age

Published by Statista Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows the product categories in which different age groups of consumers have used augmented reality (AR) while online shopping. The age groups 18–29 and 55-64 used AR the most when buying clothing and accessories online. The groups 30-29, 40-54, and 65+ used the technology the most when they bought furniture. However, many of the survey respondents had never used AR while purchasing products over the internet. For those aged 65 and up, around 96 percent of them had never engaged in AR online shopping, nor had roughly 71 percent of those aged 55-64.

Main product categories where augmented reality (AR) was used in online retail in the United States in 2024, by age

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Release date

March 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

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Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeExtended reality (XR)
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