J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn an April 2024 survey among consumers in the United States, the leading reason why consumers disliked direct mail was receiving too much mail, selected by 49 percent. Additionally, 46 percent said they believed direct mail was not as environmentally friendly as other types of advertising, and 39 percent felt that the mail they received was not relevant to their life, needs, or interests, making it feel impersonal.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Average expenditure by category
Total expenditure by category
Consumer behavior
Attitudes towards college
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.