In an April 2024 survey among consumers in the United States, the leading reason why consumers disliked direct mail was receiving too much mail, selected by 49 percent. Additionally, 46 percent said they believed direct mail was not as environmentally friendly as other types of advertising, and 39 percent felt that the mail they received was not relevant to their life, needs, or interests, making it feel impersonal.
Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024
* Respondents’ age distribution was 13 percent aged 25 to 34 years, 21 percent aged 35 to 44, 21 percent aged 45 to 54, and 46 percent aged 55 or older.
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SeQuel Response. (July 1, 2024). Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/
SeQuel Response. "Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024." Chart. July 1, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/
SeQuel Response. (2024). Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/
SeQuel Response. "Leading Reasons Why Consumers Disliked Direct Mail Advertisements in The United States as of April 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/
SeQuel Response, Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024 Statista, https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/ (last visited December 05, 2024)
Leading reasons why consumers disliked direct mail advertisements in the United States as of April 2024 [Graph], SeQuel Response, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483931/reasons-consumers-dislike-direct-mail-united-states/
