In an April 2024 survey among consumers in the United States, around 54 percent of respondents said they appreciated direct mail because they could keep an interesting piece and refer to it later. Around 42 percent reported they visited the URL included on a direct mail piece, and 23 percent reported having scanned a QR code on a mail piece during 12 months preceding the survey.
Consumer attitudes toward direct mail marketing in the United States as of April 2024
* Respondents’ age distribution was 13 percent aged 25 to 34 years, 21 percent aged 35 to 44, 21 percent aged 45 to 54, and 46 percent aged 55 or older.
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SeQuel Response. (July 1, 2024). Consumer attitudes toward direct mail marketing in the United States as of April 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/
SeQuel Response. "Consumer attitudes toward direct mail marketing in the United States as of April 2024." Chart. July 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/
SeQuel Response. (2024). Consumer attitudes toward direct mail marketing in the United States as of April 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/
SeQuel Response. "Consumer Attitudes toward Direct Mail Marketing in The United States as of April 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/
SeQuel Response, Consumer attitudes toward direct mail marketing in the United States as of April 2024 Statista, https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/ (last visited November 21, 2024)
Consumer attitudes toward direct mail marketing in the United States as of April 2024 [Graph], SeQuel Response, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483923/consumer-attitudes-direct-mail-marketing-united-states/
