Over 41 percent of mobile users in Japan used PCs to shop online in 2023, reaching the second-lowest share in the last decade. The share declined steadily and fell below the share of shoppers making purchases on mobile devices in 2020.
Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023
Figures are based on annual surveys. The sample size of each iteration was as follows: 2014: n=2,743 2015: n=2,420 2016: n=2,541 2017: n=2,556 2018: n=5,085 2019: n=6,136 2020: n=6,362 2021: n=8,249 2022: n=7,050 2023: n=6,423
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Mobile Society Research Institute. (October 17, 2023). Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/
Mobile Society Research Institute. "Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023." Chart. October 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/
Mobile Society Research Institute. (2023). Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/
Mobile Society Research Institute. "Share of Mobile Phone Owners Shopping Online on Personal Computers in Japan from 2014 to 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/
Mobile Society Research Institute, Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/ (last visited December 21, 2024)
Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023 [Graph], Mobile Society Research Institute, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1483862/japan-mobile-user-share-shopping-via-personal-computer/
