Over 41 percent of mobile users in Japan used PCs to shop online in 2023, reaching the second-lowest share in the last decade. The share declined steadily and fell below the share of shoppers making purchases on mobile devices in 2020.
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Everything on "Online shopping behavior in Japan" in one document: edited and divided into chapters, including detailed references.
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Overview
Device usage
Platform usage
Shopping categories
Purchase decision
Customer satisfaction
Online payment
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
