Almost 54 percent of mobile phone owners in Japan made online purchases on mobile devices in 2023. Apart from a five percent decline in the previous year, the share of mobile users using smartphones and tablets to place orders online increased steadily since 2018.
Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023
Figures are based on annual surveys. The sample size of each iteration was as follows: 2018: n=5,085 2019: n=6,136 2020: n=6,362 2021: n=8,249 2022: n=7,050 2023: n=6,423
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Mobile Society Research Institute. (October 17, 2023). Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/
Mobile Society Research Institute. "Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023." Chart. October 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/
Mobile Society Research Institute. (2023). Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/
Mobile Society Research Institute. "Share of Mobile Phone Owners Shopping Online on Mobile Devices in Japan from 2018 to 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/
Mobile Society Research Institute, Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023 Statista, https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/ (last visited December 22, 2024)
Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023 [Graph], Mobile Society Research Institute, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1483859/japan-mobile-user-share-shopping-via-mobile-devices/