Top difficulties in using AR in online shopping in the U.S. in 2024

Published by Statista Research Department, Aug 14, 2024

A survey conducted in the United States in March 2024 reveals the main difficulties customers face when using augmented reality (AR) while online shopping. Technical issues or glitches were pointed out as the top challenges, with 18 percent and 17 percent, respectively. Over two-fifths of the respondents stated that they have never tried using this technology to buy products online, and roughly 14 percent stated that they have not encountered any problems when using it.

Main challenges encountered in using augmented reality (AR) in online shopping environments in the United States as of March 2024

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Release date

March 2024

Region

United States

Survey time period

March 2024

Number of respondents

514 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

Figures were rounded.

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Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeXR: AR, VR, and the metaverse
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