Use of AR in e-commerce in the U.S. 2024, by product category

Published by Statista Research Department, Sep 23, 2024

A survey conducted in the United States in 2024 shows in which categories consumers have used augmented reality (AR) to effectuate e-commerce purchases. Over a quarter of those surveyed purchased furniture online while using AR. Clothing and accessories followed, with around one-fifth of shoppers. However, most customers had never used this technology before, comprising over 50 percent of the respondents.

Main product categories where augmented reality (AR) was used in online retail in the United States in 2024

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Release date

March 2024

Region

United States

Survey time period

2024

Number of respondents

514 respondents

Age group

18 years and older

Supplementary notes

Multiple responses were possible.
The figures have been rounded.

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Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeXR: AR, VR, and the metaverse
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