J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 40 percent reported audience targeting and data access limitations as challenges of direct mail. Return on Investment (ROI) and performance tracking were selected by 38 percent, and an internal preference for digital channels was chosen by 36 percent.
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Overview
Average expenditure by category
Total expenditure by category
Consumer behavior
Attitudes towards college
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.