During an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 40 percent reported audience targeting and data access limitations as challenges of direct mail. Return on Investment (ROI) and performance tracking were selected by 38 percent, and an internal preference for digital channels was chosen by 36 percent.
Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024
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SeQuel Response. (July 1, 2024). Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/
SeQuel Response. "Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024." Chart. July 1, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/
SeQuel Response. (2024). Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/
SeQuel Response. "Leading Challenges of Direct Mail According to Marketing Strategy Leaders in The United States as of April 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/
SeQuel Response, Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024 Statista, https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/ (last visited December 04, 2024)
Leading challenges of direct mail according to marketing strategy leaders in the United States as of April 2024 [Graph], SeQuel Response, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483792/leading-challenges-direct-mail-marketing-united-states/
