Top reasons for cross-border e-commerce in Germany 2023

Published by Statista Research Department, Oct 7, 2024

Lower prices were the leading reason German shoppers purchased online from other countries in 2023. In a survey conducted in selected European markets that year, approximately 43 percent of surveyed German respondents reported lower prices were their main motivation to engage in cross-border e-commerce. Similarly, 45 percent of their Austrian neighbors were motivated by the appeal of lower prices.

Leading reasons for cross-border online purchases in Germany in 2023

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Release date

October 2023

Region

Europe, Germany

Survey time period

2023

Number of respondents

5,000 respondents

Special properties

European online shoppers

Supplementary notes

The study covered 10 key European markets: UK, France, Spain, Germany, Sweden, Poland, Netherlands, Italy, Czechia and Austria.

Over 5,000 shoppers surveyed.

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