Lower prices were the leading reason German shoppers purchased online from other countries in 2023. In a survey conducted in selected European markets that year, approximately 43 percent of surveyed German respondents reported lower prices were their main motivation to engage in cross-border e-commerce. Similarly, 45 percent of their Austrian neighbors were motivated by the appeal of lower prices.
Leading reasons for cross-border online purchases in Germany in 2023
Characteristic
Share of respondents
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DHL Group. (October 19, 2023). Leading reasons for cross-border online purchases in Germany in 2023 [Graph]. In Statista. Retrieved August 16, 2024, from https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/
DHL Group. "Leading reasons for cross-border online purchases in Germany in 2023." Chart. October 19, 2023. Statista. Accessed August 16, 2024. https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/
DHL Group. (2023). Leading reasons for cross-border online purchases in Germany in 2023. Statista. Statista Inc.. Accessed: August 16, 2024. https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/
DHL Group. "Leading Reasons for Cross-border Online Purchases in Germany in 2023." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/
DHL Group, Leading reasons for cross-border online purchases in Germany in 2023 Statista, https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/ (last visited August 16, 2024)
Leading reasons for cross-border online purchases in Germany in 2023 [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1483773/cross-border-e-commerce-germany/