As of April 2024, the net placement value (NPV) of standard product placement in the United States amounted to almost 300 thousand U.S. dollars. Meanwhile, standout product placement's NPV surpassed 412 thousand U.S. dollars. According to the same source, 55 percent of U.S. adults did not mind when brands engaged in product placement.
Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024
(in 1,000 U.S. dollars)
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YouGov. (April 24, 2024). Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1483762/npv-product-placement-united-states/
YouGov. "Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars)." Chart. April 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1483762/npv-product-placement-united-states/
YouGov. (2024). Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1483762/npv-product-placement-united-states/
YouGov. "Net Placement Value (Npv) of Standard and Standout Product Placement Marketing in The United States as of April 2024 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1483762/npv-product-placement-united-states/
YouGov, Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1483762/npv-product-placement-united-states/ (last visited December 22, 2024)
Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) [Graph], YouGov, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1483762/npv-product-placement-united-states/
