During a 2024 survey among adults in the United States, approximately 58 percent reported being exposed to or seeing product placement marketing. Gen Xers' and baby boomers' shares slightly surpassed the average, whereas Gen Zers' and millennials' stood below it. According to the same study, 55 percent of U.S. adults did not mind when brands engaged in product placement.
Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation
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YouGov. (April 24, 2024). Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/
YouGov. "Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation." Chart. April 24, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/
YouGov. (2024). Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/
YouGov. "Percentage of Adult Consumers Exposed to Product Placement Marketing in The United States as of January 2024, by Generation." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/
YouGov, Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation Statista, https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/ (last visited December 21, 2024)
Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation [Graph], YouGov, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1483753/consumers-exposed-product-placement-united-states/
