Almost 43 percent of people in Japan used Amazon Prime Video in fiscal year 2023. The penetration rate of the subscription video-on-demand (SVOD) service increased by more than 13 percentage points since fiscal year 2020.
Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.
Data prior to fiscal year 2023 come from previous reporting.
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Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023." Chart. June 21, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2024). Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Amazon Prime Video in Japan from Fiscal Year 2020 to 2023." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023 Statista, https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/ (last visited August 25, 2024)
Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2023 [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1483592/japan-amazon-prime-video-penetration-rate/